Humanlign Market Research and Development Information

If you are looking to do business in Sub-Saharan Africa, one of the fastest-growing regions in the world, you can rely on Humanlign to: provide you with market demographics and consumer insights; generate estimates of the market size and the commercial potential for a given product or service; test market your product or service; estimate your entry costs, and as a result; dramatically lower the risks associated with early market development. You may be aware some of the most common tools used in the West to conduct market research and collect data simply won’t do the job in many developing countries. In these markets, face-to-face interaction is the optimum means of gathering research information. Humanlign works with clients to capitalize on face-to-face interaction by testing, educating, promoting and selling. From focus groups to product trials, our objective is to minimize your risk and maximize your product’s commercial potential.