stars 1 stars 2 stars 3

The Swiss bakery – with tradition going back to 1877. The company history of HUG started over 140 years ago in a bakery in Lucerne. Josef Hug-Meyer laid the foundation stone for success in 1877, with the discovery of the zwieback or rusk. Since then countless other biscuits such as Läckerli, Willisauer-Ringli, DAR-VIDA Crackers, biscuits for restaurants and hospitality, frozen snacks and Bricelets have been added, partly by company take-overs. The takeover of Wernli AG from Trimbach in 2008 enabled optimum expansion of the range to include biscuits containing chocolate. Choco Petit Beurre, Japonais and Jura Wafers were invented at Wernli. HUG AG is a Swiss family company through and through: with its three locations Malters, Willisau and Trimbach it is at home in the heart of Switzerland and is now managed in the fourth generation by Andreas and Werner Hug. The recipe for the quality and good taste of our products is in the hands of the people who work with them. True to our motto: Sincere, entrepreneurial and conscientious.

HUG AG Questions

The HUG AG annual revenue was $68.1 million in 2026.

108 people are employed at HUG AG.

HUG AG is based in Malters, Lucerne.

The NAICS codes for HUG AG are [31, 311].

The SIC codes for HUG AG are [204, 20].

Top HUG AG Employees

View Similar People
G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2026
g2crowd
G2Crowd Trusted
chromestore
300K+ Plugin Users