The Swiss bakery – with tradition going back to 1877. The company history of HUG started over 140 years ago in a bakery in Lucerne. Josef Hug-Meyer laid the foundation stone for success in 1877, with the discovery of the zwieback or rusk. Since then countless other biscuits such as Läckerli, Willisauer-Ringli, DAR-VIDA Crackers, biscuits for restaurants and hospitality, frozen snacks and Bricelets have been added, partly by company take-overs. The takeover of Wernli AG from Trimbach in 2008 enabled optimum expansion of the range to include biscuits containing chocolate. Choco Petit Beurre, Japonais and Jura Wafers were invented at Wernli. HUG AG is a Swiss family company through and through: with its three locations Malters, Willisau and Trimbach it is at home in the heart of Switzerland and is now managed in the fourth generation by Andreas and Werner Hug. The recipe for the quality and good taste of our products is in the hands of the people who work with them. True to our motto: Sincere, entrepreneurial and conscientious.
| Website | https://www.hug-familie.ch/de/ |
| Revenue | $68.1 million |
| Employees | 149 (112 on RocketReach) |
| Founded | 1877 |
| Address | 4 Neumühlestrasse Malters Switzerland 6102, Malters, Lucerne 6102, CH |
| Phone | +41 41 499 75 75 |
| Technologies |
JavaScript
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HTML
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PHP
+15 more
(view full list)
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| Industry | Food and Beverage Manufacturing, Food, Beverages & Tobacco, Manufacturing |
| Web Rank | 5 Million |
| Keywords | Bakery, Swiss Bakery, Bread, Pastries, Baked Goods, Cakes, Cookies, Pies, Tarts, Sweets, Desserts, Food, Confectionery, Artisan Bread, Traditional Bakery, Family Bakery, Pastry Shop, Sweet Treats |
| Competitors | Baskin Robbins, Cold Stone Creamery, Ben & Jerry's, Jeni's Splendid Ice Creams, Mövenpick Restaurant, Haagen Dazs, Gromart S.p.A. - Grom - il gelato come una volta, Langnese Produkte, Panna Construction Company Inc, Cremissimo +28 more (view full list) |
| SIC | SIC Code 20 Companies, SIC Code 204 Companies |
| NAICS | NAICS Code 311 Companies, NAICS Code 31 Companies |
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HUG AG Questions
The HUG AG annual revenue was $68.1 million in 2026.
112 people are employed at HUG AG.
HUG AG is based in Malters, Lucerne.
The NAICS codes for HUG AG are [311, 31].
The SIC codes for HUG AG are [20, 204].
Top HUG AG Employees
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Stephan Huber
HEAD OF MARKETING and SALES at HUG AG
Thalwil, ZH, CH1 -
Philipp Schmidlin
Head Food Service and Member of the Executive Board at HUG AG
Lucerne, Switzerland2 -
Jean-Luc Baer
Leiter Brand und Product Management DAR-VIDA at HUG AG
Zurich, Switzerland1 -
Reto Himmelberger
Head of Erp Process at HUG AG
Emmen, LU, CH12 -
Anna Hug
Co-CEO and Co-Geschäftsleiterin Märkte at HUG AG
Lucerne, Switzerland11 -
Rene Keller
Vertriebsleiter Export at HUG AG
Dietlikon, ZH, CH1 -
Anna Bressan
Leiterin Brand and Product Management Wernli at HUG AG
Lucerne, Switzerland1 -
Maya Wisard
Key Account Manager Retail CH at HUG AG
Zurich, Switzerland1 -
Adriana Kormann
Leitung Social Media at HUG AG
Lucerne, Switzerland1 -
Urs Bussmann
Head of Sales Food Service Schweiz at HUG AG
Kriens, LU, CH2
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