HSE Home Shopping Europe GmbH Information

We are a leading expert in the field of live commerce in Europe and offer shopping in its most entertaining form. With our curated product range of over 17,000 articles from the areas of fashion, jewellery, beauty, wellness, household goods, and home and living, we inspire our customers every day: on TV, in the online store, via our award-winning app and in social media. Through three TV channels (HSE, HSE Extra and HSE Trend), we reach about 46 million households in Germany, Austria and Switzerland. Through the systematic networked presentation of lifestyle themes and brand worlds, we are innovation driver for cross-channel shopping entertainment. Our customers decide when and where they shop with HSE. By creating fascinating themed areas and stories based on the product range, we turn shopping into an experience. Thereby we rely on our HSE creators: well-known lifestyle personalities who present the product range with tips, talks and innovative video formats. Our HSE Creators include entrepreneur Judith Williams, top model Franzi Knuppe, moderators Jana Ina Zarrella and Martina Reuter and the designers Marcel Ostertag and Thomas Rath. Our headquarters are located just outside Munich, in Ismaning. More than 850 HSE employees in Germany, Austria, Switzerland ensure an entertaining, interactive and customer-oriented shopping experience. Our network also includes over 2,800 external positions at logistics and call centre partners. We have received multiple awards for our outstanding service quality. In 2021, for example, we once again received top marks in the nationwide award „Deutschlands Kundenchampions“. Also in 2021, TÜV Saarland confirmed HSE's excellent customer service for the seventh time in a row by awarding it the prestigious "TÜV Service tested" seal.