HQ36 Information

HQ36 is a specialist consultancy focused on delivering these services: Capability Building — We build Product, CX, Design, and Innovation functions for organisations that need more than a hire. When the function exists but isn't working at the standard or pace the business needs, or when it needs to be created from scratch, we diagnose what's structurally wrong, design what's needed, and build it alongside you. We have done this for major organisations across financial services, healthcare, automotive, and technology. Latent Market Analysis — For leaders facing a high-stakes, one-way-door decision. Your team has done the analysis. The data looks reasonable. But something in your gut tells you you're missing something. We apply the proprietary Latent Market framework to find what the conventional analysis isn't showing you: the unmet need, the structural shift, the competitive dynamic that changes the picture. Before you walk through the door. Latent Market Hunting — For organisations whose innovation hit rate is lower than it should be. You are already applying current best practice methods but product-market fit remains elusive and the cost of failed innovation is high. We apply the methodology from Latent Market Hunting: The Playbook for Commercialised Innovation to identify where unmet human need and emerging technology genuinely intersect, and to improve the precision and commercial value of your innovation activity.