Hooked Marketing Consulting Information

“A brand makes beer taste better”. Why is that? Today's consumers are not interested in purchasing brands. They are passionate in joining them. Because of this, today's marketing approach renders the original 4Ps of marketing outdated. Instead, it requires a new set of 4Ps - Purpose, Passion, Perspective, and People. That seems pretty hook, line and sinker right?Not so much! Influencing public perception, initiating conversation and increasing awareness is becoming more and more complex. As they say, the fish once caught, new bait will hardly bite. That’s were we come in to help small to medium sized businesses dive deep, hook and build the relationship between the business and the consumer. Agencies can be too expensive and hiring internal can be along term goal. But Marketing and Branding remains essential for any sized business to grow. Remember thegreat fish eat the small, time for you to be the great fish.