Hong Leong Assurance Berhad (HLA) is one of the largest insurance companies in Malaysia. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different cycles of their lives. Commitment to the customer is the key to HLA's success, where service is provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels. HLA began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company was formed eventually acquiring the entire General and Life business of Malaysia Pacific Insurance. Today, HLA is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is wholly-owned by Hong Leong Financial Group Berhad (HLFG), the financial services arm of Hong Leong Group Malaysia. Pursuant to a strategic partnership, in October 2010, HLA merged its General Insurance business with MSIG Insurance (Malaysia) Bhd (MSIM). Concurrently, HLAH took a 30 percent equity interest in MSIM and Mitsui Sumitomo Insurance Company Limited (MSI) took a 30 percent equity interest in HLA. Moving forward, the General Insurance business would be provided by MSIM, while the life insurance business would continue to be provided by HLA. With the strategic partnership, HLA is poised to reach new horizons for its Life Insurance business. HLA is today one of Malaysia's leading domestic brands for financial planning and protection solutions, specializing in Life Insurance products and services.
View Top Employees from Hong Leong Assurance BerhadWebsite | http://www.hla.com.my |
Revenue | $316.3 million |
Employees | 1,666 (850 on RocketReach) |
Founded | 1972 |
Address | 15A Jalan 51a/219, Petaling Jaya, Selangor 46100, MY |
Phone | +60 3-7650 1818 |
Fax | +61 3 7729 0500 |
Technologies |
Microsoft Excel,
Later,
VMware
+17 more
(view full list)
|
Industry | Financial Services, Insurance, Life Insurance, Financial Planing |
Web Rank | 197582 |
Web Visits | 107460 |
Keywords | Life Insurance |
SIC | SIC Code 63 Companies, SIC Code 631 Companies |
NAICS | NAICS Code 52411 Companies, NAICS Code 524 Companies, NAICS Code 5241 Companies, NAICS Code 52 Companies |
Looking for a particular Hong Leong Assurance Berhad employee's phone or email?
The Hong Leong Assurance Berhad annual revenue was $316.3 million in 2024.
Szu Yoon is the CMO of Hong Leong Assurance Berhad.
850 people are employed at Hong Leong Assurance Berhad.
Hong Leong Assurance Berhad is based in Petaling Jaya, Selangor.
The NAICS codes for Hong Leong Assurance Berhad are [52411, 524, 5241, 52].
The SIC codes for Hong Leong Assurance Berhad are [63, 631].