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Big cereal brands are hiding sugar in our food. They claim to be healthy but they're actually not. So in 2018 we set out on a mission to challenge the food industry with a bold, better and healthy cereals and bars alternative. What started as a crazy in idea in Amsterdam, has grown into a wild adventure. Are you ready to have some fun?

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Valentijn van Santvoort is the Co-Founder and CMO of Holie.

27 people are employed at Holie.

Holie is based in Amsterdam, North Holland.

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