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𝙋𝙧𝙤𝙫𝙞𝙙𝙚 𝙜𝙤𝙤𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙖𝙣𝙙 𝙮𝙤𝙪’𝙡𝙡 𝙚𝙖𝙧𝙣 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙩𝙤 𝙥𝙧𝙤𝙢𝙤𝙩𝙚 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 ~ 𝙂𝙪𝙮 𝙆𝙖𝙬𝙖𝙨𝙖𝙠𝙞 • Sitecore MVP • Docker Community Leader • Author, Co-owner of HoffsTech, Tiaras & Tech Podcast • Tech Influencer: Over 500K views on YouTube, 11K+ Twitter followers Tech companies specialize in innovation, but businesses expect more in a saturated market - they want solutions that increase productivity & solve problems. Successful tech companies translate their products & services into tools that make sense to the business consumer. 𝗧𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗮n 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗯𝘂𝘁 𝗶𝘁 𝗮𝗹𝘀𝗼 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗳𝗼𝗿𝗲𝘀𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗳𝘂𝘁𝘂𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆. A recent study by Hubspot found that inbound practices including content marketing services produce 54% more leads than traditional outbound practices, & because of new privacy laws like GDPR, outbound marketing with tactics of cold calls & list scraping are becoming obsolete. The good news is that inbound marketing costs 62% less per lead than traditional outbound marketing & provides qualified leads, sales, & ROI. Inbound tactics include a variety of content marketing services, SEO, short-form video, & written content which allows you to provide value to your audience while inviting them to engage which builds your community & creates trust. An effective strategy starts with isolating your application's core value & outlining the solutions it provides in the current marketplace. We position your solution as the new benchmark & demonstrate how it will set new standards for market solutions. Turn tomorrow’s ideas into products that solve problems today. If you’re interested in getting more qualified leads and more sales for your company, reach out for a free consultation.