Hobeca Information

Hobeca helps make every project better. We’re a 100% New Zealand-owned importer, distributor and manufacturer of tools and project supplies, supporting retailers and trade resellers across New Zealand, Australia, the UK and the Cook Islands. Our extensive range includes hand tools, gardening products, gloves, painting and woodcare supplies, automotive and engineering tools, precision measuring instruments, and everyday trade consumables. We bring together trusted international brands and our own growing family of brands, including Taurus Tough leather tool belts and pouches, made here in New Zealand. We work with customers across hardware, building supplies, garden, automotive, engineering, electrical and painting channels. For retailers and trade resellers, we provide practical product advice, merchandising support and targeted promotions to help make the most of their retail space and grow their sales. For brand owners, manufacturers and supply partners, we combine local market knowledge, established customer relationships and sales and marketing support to build their brands and grow demand for their products. We focus on products that solve real problems and earn their place on the shelf. From everyday essentials to specialist tools, we help retailers build ranges that suit their market, create opportunities for add-on sales and give customers more reasons to shop with them. Established in 1979, Hobeca combines decades of industry experience with a focus on what’s next. We’re building strong brands, developing useful products and creating lasting partnerships with customers and suppliers. We’re easy to deal with, straight up and committed to the long term. Hobeca. Every project better.