Leading New Zealand Importer/Distributor of Quality Handtools, Paint and Related Consumables. Hobeca Trading Company Ltd started as a manufacturer's representative in 1979. Due to market demands, the direction of the company changed to become an importer / distributor. Today the business imports products mainly from Europe, Japan and other parts of Asia. Hobeca supplies to a wide range of customers particularly electrical, plumbing, automotive, engineering and painting trade resellers, as well as building supplies and general hardware stores.
| Website | https://www.hobeca.co.nz/ |
| Revenue | $3.6 million |
| Employees | 26 (15 on RocketReach) |
| Founded | 1979 |
| Address | 25 Andrew Baxter Dr, Auckland, Auckland 2022, NZ |
| Phone | +64 9 249 0499 |
| Technologies |
JavaScript
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HTML
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Google Analytics
+13 more
(view full list)
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| Industry | Wholesale Import and Export, Freight & Logistics Services, Transportation |
| Keywords | Paint, Paint Supplies, Hand Tool Distributor, Tools Distributor, Paint Importer, Tools Importer, Hardware Supplies, Import And Distribution, Construction Supplies, Trade Supplies, Diy Supplies, Home Improvement Supplies, Professional Tools, Paint And Coatings, Tool Supplies, Hardware Importer, Manufacturer Representative |
| Competitors | hellofresh.co.nz, Foodstuffs North Island Limited, Four Square, SuperValue, Ceres Organics, New World Thorndon, PAK'nSAVE, FreshChoice, My Food Bag, Huckleberry +6 more (view full list) |
| SIC | SIC Code 50 Companies, SIC Code 507 Companies |
| NAICS | NAICS Code 423 Companies, NAICS Code 42 Companies |
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Hobeca Questions
The Hobeca annual revenue was $3.6 million in 2026.
15 people are employed at Hobeca.
Hobeca is based in Auckland, Auckland.
The NAICS codes for Hobeca are [423, 42].
The SIC codes for Hobeca are [50, 507].
Top Hobeca Employees
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Campbell Gough
General Manager at Hobeca
Auckland, NZ14 -
Jason Darbyshire
Head of Marketing at Hobeca
Auckland, NZ33 -
Remco Numan
General Manager at Hobeca
Auckland, NZ1 -
Michael McInnes
National Brand Manager at Hobeca
Red Beach, Auckland, NZ2 -
Jocelyn Lim
Data Analyst at Hobeca
Valenzuela, NCR, PH11 -
Jytte Penohermoso
Purchasing and Shipping Coordinator at Hobeca
Malabon, NCR, PH2 -
Jarod Francis
Product Assistant at Hobeca
New Zealand1 -
Mark Wilson
Territory Manager at Hobeca
Timaru, NZ1 -
Jovy Gallego
Accountant at Hobeca
Quezon City, NCR, PH1 -
Hardy Tan
Graphic Designer at Hobeca
Valenzuela, NCR, PH
