Hobbyco has been part of Australia’s story since 1935, inspiring generations with toys, models, games, and collectibles that spark imagination and deliver serious fun. Celebrating 90 years in 2025, we remain proudly family-owned and continue to lead the industry with one of the most diverse ranges in the country. Our flagship store in Sydney’s historic Queen Victoria Building spans 600+ sqm and is often called the largest hobby shop in the Southern Hemisphere. Alongside stores at Macquarie, Rhodes, Liverpool, and Burwood, Hobbyco has become a must-see destination for locals and tourists alike. With over 40,000 products, our range covers model kits, trains, puzzles, die-cast cars and aviation, board games, LEGO, anime and pop culture collectibles (Naruto, One Piece, Dragon Ball, Star Wars), RC vehicles, and creative arts & crafts. From nostalgic classics like Wilesco steam engines and Hornby trains to the latest innovations from Bandai Hobby (Gunpla), Tamiya, and Ravensburger, we offer something for every generation. Through Hobbyco Imports, we proudly distribute world-leading brands across Australia, including: Aoshima, Bandai Hobby, Bandai Shokugan, CaDA, Daron, Eastcolight, Gemini Jets, GodHand, GSI Creos, Hasegawa, Herpa, Hobby Master, Kotobukiya, Megahouse, Mi Toys, Mineshima, Ningbo, Noris Games, OKTO Sensory Art, Platz, Postage Stamp, PPC, Realtoy, Skymarks, Sparmax, Tamashii Nations, Toytech, VP Leonhardy, and Zilipoo. Hobbyco continues to evolve with a strong online store, marketplace partnerships, and immersive events such as SMASH, Gunpla Expo and the upcoming Gundam Base Pop-Up World Tour Sydney in collaboration with Bandai Namco Asia. For 90 years, Hobbyco has been “For People Who Take Their Fun Seriously” – and we’re just getting started
| Website | http://hobbyco.com.au |
| Revenue | $20 million |
| Employees | 45 (35 on RocketReach) |
| Founded | 1935 |
| Address | 455 George St, SHOP 50, LEVEL 2 & 3 QUEEN VICTORIA BUILDING, Sydney, New South Wales 2000, AU |
| Phone | +61 2 9264 4877 |
| Fax | +61 2 9264 6277 |
| Technologies |
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| Industry | Retail |
| Keywords | Toys, Entertainment, Models, Games, Hobbies, Crafts, Gifts, Collectibles, Pastimes, Puzzles, Playthings, Board Games, Novelties, Action Figures, Card Games, Miniatures, Diecast, Role Playing Games, Plastic Models, Remote Control |
| Competitors | Hobby Lobby, Michaels Stores, JOANN Stores, Bunnings, Kmart Australia Limited, Officeworks, Target Australia, BIG W, Spotlight Ltd, Games World Au +20 more (view full list) |
| SIC | SIC Code 594 Companies, SIC Code 59 Companies |
| NAICS | NAICS Code 451 Companies, NAICS Code 45 Companies, NAICS Code 459 Companies |
Looking for a particular Hobbyco employee's phone or email?
The Hobbyco annual revenue was $20 million in 2026.
Mike Wall is the Managing Director of Hobbyco.
35 people are employed at Hobbyco.
Hobbyco is based in Sydney, New South Wales.
The NAICS codes for Hobbyco are [451, 45, 459].
The SIC codes for Hobbyco are [594, 59].