Founded in 1878 in New York City, Lion Brand Yarn Company is a fifth-generation, family-owned and operated business. We are devoted to inspiring and educating knitters and crocheters around the world with quality yarns. Lion Brand offers a wide range of yarns in fibers from 100% cashmere to wool and wool blends to premium acrylics. Our website offers over 7,500 free patterns, how-tos, and ideas that elevate the yarn crafting experience.
Lion Brand yarns are sold online, in major brick and mortar retailers, and craft chains worldwide, as well as at lionbrand.com.
We have donated millions of dollars to various charities and have partnered with organizations like Warm Up America! and Project Linus, which provide hand knits to those in need.
Lion Brand’s spokesperson is Vanna White, America’s favorite crocheter. Through the sales of Vanna’s signature lines of yarn, we have donated over $1.9 million to St. Jude Children’s Research Hospital.
Lion Brand has an in-house design studio, video production team, and marketing department producing Lion Media, which reaches more knitters and crocheters every month than all top 10 knit and crochet publications. Our social media presence includes a Facebook page, YouTube channel (featuring 800+ videos), Instagram, and Pinterest, along with nearly 2 million subscribers to our weekly newsletter.
The story begins in the early 1800s… when Warren Wheelock's great-great-great-grandfather, Jerry Wheelock, joined the Daniel Day Mill. Located in Uxbridge, Massachusetts, this mill was one of the first in the fledgling United States to produce woolen cloth. He began an enterprise that would grow and change, enduring over six generations.
In 1905, Stanley Wheelock established Stanley Woolen Mills. The firm survived the Great Depression, two world wars and weathered the changing times and demands in the world of textiles.
In 1968, the Wheelock family formed a new handknitting subsidiary. The family name STANLEY was combined with the first syllables from the last names of two sales agents - BER from Berglass and RO from Rosenberg - and CO for company, resulting in BERROCO. With that, the company (not the man) Stanley Berroco was born.
In 1987, Stanley Berroco was reestablished by Warren Wheelock and his wife, Caroline, as Berroco, Inc. This new firm grew to become one of the largest importers and wholesalers of handknitting yarns, patterns and supplies in the United States and Canada. Its range of specialty yarns are imported from countries around the world, including the United Kingdom, Switzerland, Germany, France, Italy, Turkey, Romania, Brazil and Peru.
In addition to its yarns, Berroco publishes an extensive range of books and patterns for both knitting and crochet.
Now operating on the site of the old Lonsdale Cotton Mill (1904) in North Smithfield, Rhode Island, Berroco continues the family tradition, providing quality textiles by continually adapting to the changing needs of the times.