HIP Genius Information

Who? We’re HIP GENIUS. We’re sparking conversations and igniting the media fire. We use insightful analytics to inspire conversations that resonate with consumers. We’re socially savvy problem solvers with entertainment in our DNA and media on the mind. How? Our approach is two-fold: HIP and GENIUS. GENIUS because we mine insights to develop in-depth analytics and strategically driven tactics for brands. HIP because we take that information and create culturally relevant, innovative brand solutions across social media, digital PR, partnerships and promotions. By looking at each project from both sides, we’re able to identify the most effective strategy to reap the best results for our clients. And since 78% of people trust recommendations from other consumers, word-of-mouth marketing is our most powerful tool. Say What? Simply put, we offer our clients the opportunity to generate conversations that build buzz, drive word-of-mouth and create lasting brand connections.