Vibrant Foods is the parent company of the leading South Asian food brands TRS, East End, Cofresh, Fudco, and Everest - each with a rich history and heritage, developed over the past 50 years.
At our core, we are passionate about staying true to our heritage by producing high quality ingredients and products, being consumer-focused, whether that is our traditional South Asian consumers, or mainstream consumers, looking to add vibrancy to their food.
Wholesome Wave is the leading national organization working to increase affordable access to fruits and vegetables for people who struggle with hunger. We empower underserved Americans by giving them the purchasing power to choose healthy produce at grocery stores or farmers markets.
Healthy Habits®, A Dream Come True
What started as one clinic helping a handful of people daily has grown into a business helping tens of thousands daily. One thing I can promise you is that our passion for helping others and our refusal to compromise quality remains unchanged. Our history is not only who we were, it’s who we are and it’s who we will always be. Our 40+ years of doing it right is the backbone of each and every one of our formulations. We welcome you to the Healthy Habits® Family & we look forward to you experiencing the Healthy Habits® difference.
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