Hidden Player Information

Hidden Player is the go-to partner for game businesses operating between China and the global market – whether you are an international game developer or publisher looking at China, or a Chinese gaming company set to make its mark in the West. For international studios, we help you navigate China: market assessment, cultural sensitivity, SRP and localisation, paid media, creator campaigns, and full local publishing strategy. For Chinese studios, platforms, and publishers heading West we offer thought-through positioning, GTM, paid media, and business development. Whatever the request is - we take it from there, with hands-on execution ourselves or by finding you the right local partner, one we'd vouch for. Bridging China’s gaming industry and the West demands in-depth know-how, connections, and the mutual trust and relationships to work with partners on both sides. We've spent 10+ years building exactly that – across platforms, channels, and games of all sizes, at every stage of their lifecycle. We are a small team by design, spread across Europe and China, with backgrounds at LEGO, Blizzard, CD PROJEKT RED, and GOG.com. Transparency and accountability sit at the core of how we work: recommendations we stand by, and no hidden margins. Above all, our ambition is to become your extended team and represent your game or product as if it were our own.