At hfi, we help HR leaders and CEOs make smarter people decisions, faster. For over 30 years, we’ve delivered science-based leadership assessment solutions that streamline recruitment, improve succession planning, and drive business performance. Our proprietary platform, PeopleFactors, is at the heart of what we do. Built in-house and unique to the industry, it integrates Personality, Aptitude, and Skills Assessments into one seamless system - automating leadership evaluation for role, function, and company fit. With intuitive scorecards and our Insights Analytics Dashboard, PeopleFactors removes the friction from candidate analysis and enables confident, data-driven decisions at scale. Unlike generic AI tools, PeopleFactors is grounded in psychology and designed specifically for leadership-level hiring and development. It’s trusted by global brands like Starbucks, Hilton, Capgemini, and Imperial Brands, as well as ambitious SMEs, to deliver measurable impact through better leaders. We don’t just assess talent, we help you unlock it.
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The hfi annual revenue was $10 million in 2026.
Adrian Atkinson is the Owner of hfi.
6 people are employed at hfi.
The NAICS codes for hfi are [56131, 561, 5613, 56, 54, 541].
The SIC codes for hfi are [73, 874, 87].