Herron Associates Information

For Clients: We are a research firm specializing in data collection. This allows us to focus on our core business and concentrate our energies on what we do best. Services include: recruiting, focus groups, field intercept, national recruiting/staffing, field management and technology including usability labs, online focus groups & bulletin boards, video conferencing and video streaming. For Consumers: We are a market research company that offers consumers the opportunity to share their opinions with the decision makers behind consumer products and services. Best of all, we pay consumers for sharing their opinions as part of in-person research studies, like focus group discussions, taste-tests, one-on-one interviews and more! Why Participate? Survey research is a critical tool used by business, the government and others to help shape the products and services people want and need and to impact public policy. By cooperating with legitimate survey researchers, the public makes their opinion known to the people who have the power to make changes. Research participants influence the type of products developed, the quality of customer service they receive and in many cases public and government policy. Through public involvement, survey research has made Americans’ lives easier and more enjoyable.