Heroux Advisory is a marketing advisory practice for venture- and growth-backed B2B fintechs and financial services firms repositioning for their next stage of growth — the moment the original story no longer fits the new product, buyer, or business model. The work sits at the intersection of strategy and execution: defining category positioning, segmenting markets, architecting messaging, designing go-to-market, and building the marketing organizations and operating systems that turn positioning into commercial momentum. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝗽𝗮𝗻: • Product strategy articulation and category positioning • Go-to-market strategy and product launch • Standing up and scaling marketing organizations • Brand repositioning for new buyer segments and growth stages • Marketing operating model and martech stack design 𝗦𝗲𝗰𝘁𝗼𝗿 𝗳𝗼𝗰𝘂𝘀: B2B fintech, private markets, digital assets and tokenization, capital markets, asset and wealth management. The practice partners with founders, CEOs, CMOs, and boards across formal advisor roles and project engagements.
| Employees | 1 (0 on RocketReach) |
| Industry | Marketing Services |
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