Born in Devon Hermione de Paula grew up amongst family of artists, which is where her love for illustration and crafts grew. Armed with a first class degree from Central St. Martins, and training at Christian Dior Couture, Alexander McQueen, and John Galliano, Hermione de Paula and launched her luxury ready to wear label in 2010. Unusual floral prints with a twist are the signature of the Hermione de Paula label - and form part of the pervasive theme that things are not always what they seem. Drawing inspiration from traditional English florals, dual aspects within the hand illustrated and painted elements form these unconventional prints. Here a flower is not just a flower, allowing the wearer to gradually discover intricate details within the prints over time. Described as the ‘go to label for the not quite what it seems’ Hermione creates a modern definition of femininity contrasting delicacy and softness with a strong dynamic edge. Hermione’s girl has a penchant for quirky design that communicates her femininity, while maintaining a tongue in cheek humour. Her philosophy in life is ’I probably shouldn’t, but I will anyway.’ Balancing a layer of fantasy in her aesthetic that is sexually charged yet nonchalant. Industry supporters include: Camilla Morton, John Galliano, Daphne Guinness, Katy England, Bronwyn Cosgrave, Manolo Blahnik, Stephen Jones, Elizabeth Saltzman, Yasmin Le Bon, and the Centre for Fashion Enterprise.
View Top Employees from Hermione de PaulaWebsite | http://www.hermionedepaula.com |
Revenue | $4 million |
Employees | 23 (23 on RocketReach) |
Phone | +44 20 7646 2498 |
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Industry | Retail Apparel and Fashion, Manufacturing General, Manufacturing |
Web Rank | 3 Million |
Keywords | Hermione De Paula, Hermione De Paula Fall 2019, Sister Of The Bride Dresses Uk, Hermione De Paula Spitalfields, Hermione De Paula Ready To Wear |
Competitors | Andrea Hawkes, Chicdresses, Delphine Couture |
SIC | SIC Code 23 Companies, SIC Code 233 Companies |
NAICS | NAICS Code 3152 Companies, NAICS Code 315240 Companies, NAICS Code 315 Companies, NAICS Code 31524 Companies, NAICS Code 31 Companies |
Looking for a particular Hermione de Paula employee's phone or email?
The Hermione de Paula annual revenue was $4 million in 2024.
Julian de Paula is the Director of Hermione de Paula.
23 people are employed at Hermione de Paula.
The NAICS codes for Hermione de Paula are [3152, 315240, 315, 31524, 31].
The SIC codes for Hermione de Paula are [23, 233].