Herld Consultancy Information

Herld is a strategy and transformation consultancy for SMEs and growth-stage businesses in sport, media, betting, and data. Led by Eugene Delaney — a commercial and operations leader with 20+ years across horseracing, sports data, B2B betting, and media — Herld exists because too much consultancy in these sectors is either too junior to understand the problem or too detached to help fix it. We work with founders, CEOs, and boards who need someone who understands their industry, can diagnose the problem quickly, and will stay close enough to make sure it actually gets fixed. No jargon, no decks, no six-month discovery phases. Our experience spans managing 150+ FTE operations, 250+ operator relationships, B2B commercial strategy for some of the sector's most recognised brands, and building businesses from early-stage through to exit. We deliver across three areas: commercial strategy (B2B partnerships, data rights, revenue models), operational transformation (turnarounds, restructuring, M&A), and sector advisory (racing ecosystems, regulatory readiness, board-level support).