HERITECH GROUP Information

DNA Global Analytics is working to change the world of marketing with the impetus of AI (Artificial Intelligence). We offer you to adapt your communication and marketing strategy in relation to market evolutions thanks to the advanced knowledge of your customers. Our expertise is based on 6 strategic pillars: ✳︎ Technology: the development of intelligent sensors with advanced artificial intelligence techniques to capture anonymous phygital data. ✳︎ Value: the only platform in the world that give you a 360° phygital vision of your consumer. It is also a platform for programming and broadcasting online and offline advertising and communication campaigns. ✳︎ Blockchain: the use of the best of blockchain architecture and "smart-contracts" to make your financial, logistics, marketing and all specific business processes more fluid, ensuring traceability and certifying them, while achieving significant economies of scale. ✳︎ University: the gathering of talents, professors and academic experts, to conduct researches on the future of marketing and prepare your employees for the digital transitions to come. ✳︎ Sports & Entertainment: the entity dedicated to sports and entertainment that aims to advance both worlds to improve fan engagement, "phygitalize" the user experience, digitalize stadiums, bring artificial intelligence to improve athlete performances. ✳︎ Health & Safety: the experience of some members of our team and the events we are experiencing today (pandemic, violence, terrorism) have led us to develop several tools and services, aimed at both private companies and government institutions, to ensure a more serene future and respond to the new words of society.