Heritage Carpets Competitors

Like many modern day success stories, the Choices Flooring group can be traced back to humble beginnings. In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations. As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed. Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia. Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

Rug & Home was founded in 1995 with a very simple mission. To be the Ultimate Destination for Rugs and Home Furnishings by delivering products with value, passionate service, and a delightful shopping experience. We are proud to say that our mission has never wavered. Our mission embodies four key themes: Home décor with a conscience. We have an absolute commitment to giving back to the communities and artisans that have supported us so much as we have grown. Through our Rug & Home Foundation, we have given millions of dollars, as well as countless volunteer hours, to aid thousands of individuals and non-profit organizations in the past 25 years. Read more about our past and current initiatives at Rug & Home Cares. Products with a story. We have an ever-changing mix of unique products from leading artisans from around the world. The Rug & Home buying team travels the globe to personally select and inspect every piece individually before adding it to our inventory. We have direct, personal relationships with our vendors, both foreign and domestic. This means that you can expect better deals and service both on brand-name items and on our exclusive products. It enables us to offer you new products and the latest home fashions before other retailers can. And it means that when you buy from Rug & Home, you can rest assured that each of our eclectic, curated pieces has been chosen with care, expertise and love. Affordability. We have always had a strong focus on bringing the best possible prices to our customers. We believe that home décor should be accessible. In many cases, we ship products directly from the artisans who make them. Since there is no middleman, we can afford to offer highly attractive prices. We also buy many products in scale, and are able to negotiate the lowest prices as a result. Make the process simple. At Rug & Home, our staff of Design Consultants will help you do anything from selecting a rug to designing an entire home.

Carpet Call is the largest independent retailer in Australia with over sixty stores to cater for all types of flooring. Our first store opened 17th March 1975 in Alderley Queensland and has grown steadily since then into Melbourne, Perth, Adelaide and Sydney.