Heritage Audio Competitors

Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame, every day. Powering greater creators and trusted newsmakers, Avid enables everyone with a story to tell – from Emmy®, Grammy®, and Oscar® winners to rising talent. Built on a dynamic media intelligence surface, Avid tools support the full production lifecycle, from story assignment and editorial editing through archive and distribution. Avid understands professional media from the inside, combining human creativity with AI-driven orchestration so production moves faster, costs less, and allows organizations to see what their content is worth.

Founded in 1958 by recording pioneer Bill Putnam Sr., and refounded in 1999 by Bill Putnam Jr., Universal Audio is best known for its classic, hand-built analog hardware, award-winning line of Apollo audio interfaces, and advanced UAD Digital Signal Processing technology for recording, mixing, and mastering audio. Headquartered in Scotts Valley, California, with offices in Los Angeles, Colorado, and Amsterdam, UA is focused on merging the best of vintage analog and modern digital technology. With its rich recording heritage, UA has been “Setting the tone since 1958.”

As the corporate parent of the Mackie brand, LOUD Audio, LLC, engineers, markets, and distributes professional audio gear worldwide. Our lineup includes sound reinforcement systems, recording equipment, and analog and digital mixers. This gear is used in recording studios, houses of worship, concert touring, content creation, mobile DJ setups, and more. LOUD operates globally through retail dealers, online platforms, and installed sound contractors. Our primary operations are in the USA, Canada, and China.