Herbal Groups Competitors

Founded by Elwood Richard in 1968, NOW has grown from a small, family operation, to a highly respected manufacturer of natural health products. Today, NOW manufactures and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products. NOW’s state of the art manufacturing facility has been GMP certified since 2000, and its quality testing labs are among the best in the industry. The company has over 1500 employees and its products are sold in more than 60 countries. The company remains family owned and committed to its original mission: to provide value in products and services that empower people to lead healthier lives.

In the forests of Burma, a curious young man looked on, as villagers fed the roots of a local herb to calm a herd of agitated elephants. That man was Mr. M. Manal, the founder of Himalaya, and that herb was Rauwolfia Serpentina, the inspiration that led to the creation of Serpina®, the world's first natural antihypertensive drug, launched in 1934. Mr. Manal's dream of discovering the mysteries of nature began in the year 1930. He was determined to bring to people the promise of nature's healing power, harnessed through scientific research. Ninety years later, this vision has translated into Himalaya's mission of touching people's lives with the promise of Wellness in every Home and Happiness in every Heart. Today, Himalaya is a leading global herbal health and personal care organization with close to 500 products in over 100 countries.

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”