Her Pony Competitors

Western Horseman is an equestrian magazine rooted in the traditions of western horsemanship. From its humble beginnings in 1936, the magazine has always been published for those who own and use western horses for work and recreation. Today, more than 165,000 subscribers and newsstand buyers receive Western Horseman each month, and they read it and share it with thousands of other horse enthusiast friends and family members. Our editorial mission is to educate, entertain and inspire our readers by publishing original, authoritative content on a wide variety of topics including training, horse care, ranching, recreational riding, rodeo, tack and equipment. Our readers share a passion for western stock horses but they do not always share the same interests. For example, some of our readers use their horses for trail riding; others use them ranch work, others use them primarily for competition. In order to reflect the diverse interests of our readers, we¹ve organized our editorial content that encompass all of these interests and uses.

Cowgirl Tuff Company is western apparel for women of all sizes that incorporates trendy fashion without compromising comfort. In 1999, Lisa Bollin had a dream to own her own clothing company. With the support of her husband and partner, Kirk, and their daughter Lexie, they started on a journey. That journey has brought them so far, inspired many and has become a dream come true! Cowgirl Tuff Co. started in the little town of Litchfield, MN. The company that is busting out at the seams sits in the middle of a field that was farmed by Lisa’s father, Wayne (aka Grandpa). Lisa started printing tops and retailing them at many of the major barrel racing events throughout the U.S. When she realized she couldn’t keep up with the demand, she looked into wholesale. Lisa went to her first wholesale market in 2004, and at that market landed 18 stores! Over the last 7 years, 18 stores have turned into 1,500 and are still growing. In 2008, Lisa wanted to try her luck in designing a fashionable western jean, with an emphasis on comfort. That she did! Her jean line is making a name for itself in a BIG way in the apparel market. Lisa is not slowing down, she has decided to get the cowboys looking fashionable as well. That men's line, B.Tuff Jeans, launched in 2010. Lisa’s journey has been a dream come true. She has hit bumps along the way, but with those bumps, she has always lived by her motto: “Even though you’ve been bucked, kicked, bit & stomped…NEVER GIVE UP!

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