Henkel Information

Henkel continued to strengthen its top brands in 2015. Persil, Schwarzkopf and Loctite generated combined sales of 5.9 billion euros. The share of sales accounted for by Henkel's top 10 brands rose from 59 to 61 percent, thus already exceeding the target of 60 percent set for 2016. The significant increase over the previous year was driven by innovations, investment in brand equity and expansion into new markets. In both its consumer businesses (Laundry & Home Care and Beauty Care), Henkel achieved more than 45 percent of its sales with products launched within the last three years. In the Adhesive Technologies business unit, the share of sales from products introduced within the last five years was around 30 percent. Again in 2015, strong relationships with major retail and industrial customers helped us to grow the share of sales with them. In addition to expanding its competitive position, Henkel has identified digitalization as a key driver of future business success and made further progress in integrating it into all dimensions of its business and processes. In 2015 Henkel continued to standardize and digitalize its business platforms. The company also improved internal networking and successfully expanded its market- and customer-facing digital activities.