Heng Lu, based in Shanghai, China, is currently a Head of Innovation at Common Research, bringing experience from previous roles at ?What If! Innovation, WE Red Bridge and Flamingo. Heng Lu holds a Master of Arts (MA) in International Journalism @ City University London. With a robust skill set that includes Ethnography, Cultural Analysis, Social Media, Qualitative Research, Consumer Insight and more, Heng Lu contributes valuable insights to the industry. Heng Lu has 2 emails on RocketReach.