Helsinki Wildfoods Oy Information

Helsinki Wildfoods is a nature brand that aims to boost the awareness of Finnish wild food, foraging, nature hobbies and nature tourism. Helsinki Wildfoods develops and sells high quality natural food products. In addition, we organise wild food foraging walks, workshops, produce publications and offer consultation. Helsinki Wildfoods is founded by talented and innovative young women who represent various schools of thought and areas of expertise from food industry, genetics, journalism, wellness coaching, and communications all the way to sales, marketing, digitalisation and international business. All that aside, we are young women who draw inspiration from the nature in urban areas and who have found a shortcut to our every day wellbeing from our nearby bush. Pauliina Toivanen is the head of communications at Helsinki Wildfoods. A Master of Social Science, an outdoor journalist and a wild & natural movement coach. “Deep squat is human's natural sitting pose, which improves your whole body's mobility and also boosts your metabolism. Gazing at nature for only five minutes decreases your stress levels and blood pressure.” Aino Huotari is Helsinki Wildfoods' photographer and the head of sustainability. A Master of Philosophy. “Be happy and get inspired about nature, but don't take it for granted. Encourage yourself and others to make concrete changes for a more sustainable tomorrow one step at a time.” Roosa Heinilä is Helsinki Wildfoods' wildfulness instructor and the head of business development and international business. A Master of Science in Management, Organisations and Governance and an Environmental Management master's student. “The feeling of freedom and once found, the continuous strengthening of the connection with nature is what draws me back to our forest home time after time. You can draw immense inspiration from nature's diversity and its ability to adapt to every situation with great power.” Annika Hannus is Helsinki Wildfoods' CEO and the head of sales, marketing and operations. A Master of Food Science and a licensed natural herb counsellor. “Us Finns should be proud of our fresh and clean nature's raw materials and appreciate them in our everyday choices and actions.” Anna Nyman is Helsinki Wildfoods' biologist and expert advisor, foraging instructor and the head of events. A Master of Philosophy, an environmental educator and a mushroom counsellor. “Your body and your mind will appreciate if you schedule time to get to know your nearby nature and spend time there weekly – with the curiosity of a tourist. You can find mystical gorges, cute wild animals, thrilling primeval forests, calming swamps and refreshing waters from surprisingly nearby.” Raija Kapanen is Helsinki Wildfoods' CFO and in charge or scaling up our business from a small local startup to an international forerunner. Raija is also our voice of reason and our biggest encourager when devising new products and filming our teasers. A Master of Science in Economics. "It's easy to find healthy nutrition from nature if the nature is clean and taken care of. Picking wild berries and mushrooms has always been a hobby of mine and a few decades ago it was a must. In Finland, it's a pure luxury that we can go foraging thanks to our wide every man's rights."