Dashboards tell you what happened. Trace tells you why. Trace turns static KPI trees into computable models, so when Net Revenue moves, you can trace it back through GMV, listings, and sell-through in seconds, not a week of Slack threads with your data team. We're not another AI chatbot bolted onto your warehouse. Trace is the business context layer AI tools are missing - the org chart for your numbers, built so both humans and AI agents can ask "why" and get a real answer. Built for data-driven teams at fintech and SaaS companies who are tired of dashboards that show movement without explanation.
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Linda Tran is the Co-Founder and Product of HelloTrace.
2 people are employed at HelloTrace.
HelloTrace is based in New York, New York.