HEINEKEN- The World's Pioneering Beer Company. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management.
Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.
We employ over 90,000 employees and operate breweries, malteries, cider plants, and other production facilities in more than 90 countries.
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Haarlem was once a city with many breweries. Place names such as Brouwersvaart (Brewers' Canal) Brouwerskade (Brewers' Quay) and Brouwershofje (Brewers' Yard) remind us of this rich history. Beer brewing was by 1400 the most important commercial activity of the city. By the late Middle Ages, beer from Haarlem was exported all over the world, indeed even used as a form of currency in the southern province of Oost Zeeland. It was shipped by the Dutch East India Company to the Orient, and was well known in Flanders (Belgium) and Northern France. In 1995, inspired by all this history and the loss of all the historic breweries, a group of enthusiastic Haarlemmers took up the challenge of putting Haarlem back on the world beer map. That year, after centuries of absence, Haarlems Jopenbier was brought back onto the market. This happily coincided with that year's celebrations of the city's 750th anniversary, bringing a taste of the past with Hoppenbier's recipe, which dates from the year 1501.The success of Jopen (Named after an ancient brewing vessel of 112 litres), was followed by the launch of Jopen KOYT, a beer in which the mediaeval recipe demanded the use of herbs for flavouring rather than hops. In 1999, Jopen ADRIAAN was introduced, a light varient of another herbal beer from 1407.
Encouraged by the success of these beers, the Haarlem brewers brought a unique Bokbier (Traditional Dutch Autumn beer) onto the market.This is brewed from four different grains (Malted barley, wheat, oats, rye), smooth tasting rather than sweet. Jopen Bokbier is the best selling beer from an independent brewery in The Netherlands. Since 2003, there is also a Jopen LENTEBIER (Spring beer) available, which is distinguished by the liberal amount of coriander seeds with which it is brewed.
At Bier&cO we like to do things differently. We are not just an importer, exporter, distributor and brand builder - we are also a knowledge centre of unique beverages. We started as the Dutch pioneer in the world of craft beers. Driven by curiosity, we had the clear ambition to break the rules in the world of drinks - not afraid to pave new ways and explore. Bravery, curiosity and an untamed passion for the best craft brewed beverages define the culture of Bier&cO.
In the mid 1980s, our founding fathers started to import Belgian craft beers to Amsterdam. A vibrant city filled with young, free-spirited and rebellious individuals who in their heartfelt criticism of capitalism turned to craft beer brewed by small breweries. For these individuals, drinking craft beer was almost an act of resistance: against industrial pilsner, against plain flavors and against playing by the rules.
Over the last three decades many things have changed. Bier&cO has grown from rulebreaker to rulemaker. Late nineties we brought Hefeweissen to the Dutch market, shortly after the turn of the century we introduced IPA, thereby opening up a world of taste for beer lovers in Europe. As proud as we are of those achievements, we continue to set the standard in craft brewed beverages each and every day, now and in the future.
We work with the best partners in the world to bring great craft brewed beverages and great tastes to all those who love to explore and all those who have the guts.
Do you dare to drink different?
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