Hello Glow Competitors

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul. As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India. This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

TULA is the leading probiotic skincare and wellness brand, offering innovative products powered by probiotics extracts and superfoods that are both clean & clinically effective. As a digitally native and social first brand, we engage our customers at every touchpoint to help them feel confident in their skin and make it easier to achieve a healthy balance, inside and out. Alongside TULA.com we retail in North America with ULTA Beauty, Sephora, Nordstrom, and Amazon as well as internationally with Mecca in AUS & NZ, SpaceNK in the UK, and TMall in China. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world, and now operate independently within Procter & Gamble's Specialty Beauty division. Our team has experience in some of the top consumer startups and beauty companies, and our team is fully remote.

At True Botanicals, we believe caring for your skin should never come at the expense of people, animals, or the planet. We create luxurious, consciously crafted formulas that are clinically proven to work, powered by the most potent, sustainably sourced plant actives. Beautiful textures and naturally grounding scents make every step of your routine both effective and sensorial. Our standards are among the strictest in beauty, because your peace of mind means everything to us. Every formula is MADE SAFE® certified, vegan, cruelty-free, and microbiome-friendly—and most are pregnancy-safe (we’ll never leave you guessing). What touches your skin matters, whether it’s a daily ritual, a self-care indulgence, or a skin-to-skin moment with your baby. For more than a decade, we’ve stayed true to our mission: to prove that exceptionally clean ingredients and transformative results can coexist.