Heller Auto Group Information

Homer obtained his first franchise for bus service between Escondido and Oceanside in 1945. Founded in 1941, Homer Heller and his wife Helen operated the dealership which started on a small corner on Grand Avenue. Homer Heller's second location at 400 West Grand avenue and Freeway 395 (now Center City Parkway) was two years in planning. The two-story concrete block structure of modernistic design featured expansive plate glass show windows and a special display window where the latest model revolved (1951-1983). Stop by and say hello to these fine people and see what being part of the Heller family really means! DJ Heller oru General Manager is the third generation of the Heller Family to lead our efforts at pleasing customers. DJ is a graduate from the University of the Pacific in Northern California and the National Automobile Dealer Association Dealer Academy. He resides in Escondido with his family. DJ has been instrumental in Heller Ford being one of the very first Ford Dealership to become "BLUE OVAL CERTIFIED". This Certification has broadened the benefits we are able to offer our valued customers and placed Heller Ford's Customer Satisfaction ranking among the highest in the country.