HELL ENERGY Information

HELL ENERGY is one of the fastest growing FMCG brands in the world. The 100% Hungarian brand was founded in 2006, and by 2010, it became the market leader in Hungary. Currently it has export activites in more than 60 countries, and it is the market leader among others in Greece, Bulgaria, Croatia, Romania and Slovakia. The success of HELL ENERGY is due to its excellent quality, good value for money, wide availability and world-class marketing communication activities. Our company is a unique player in the energy drink sector, the only one in the world in the beverage sector that is able to claim to have a market-leading, established brand in several countries, its own ultramodern filling factory and aluminium beverage can factory, giving it an unparalleled strategic position globally. In 2009, HELL ENERGY gained popularity by sponsoring AT&T Williams team in Formula 1, however the breakthrough international success came with the renowned partnership with Bruce Willis. HELL ENERGY has always been at the forefront of breaking new and exciting ground with innovative solutions, which is why, in 2024 Michele Morrone became the face of HELL ENERGY. After the handing of the new factory unit, the HELL factory complex is now located of an area of 83 hectares. This means, that this is the world’s largest state-of-the-art megafactory, by a same-owned corporate group, manufacturing and filling aluminium beverage cans at one location. Thanks to the increased production capacity, they can produce up to 4 billion beverage cans and 6 billion pieces of filled finished products per year. This means that they can move up to 31 million aluminum cans per day, of which 13 million are manufactured and 18 million are filled. In addition, the newly handed over factory complex is now also suitable for the production of 500 ml aluminium cans, which further expands the already wide range of products.