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Helen Location
Singapore
Helen Work
Regional Director, APAC Omnichannel Experience and Digital Innovation @ (November 2023 - Present)
Regional Director, ROA Digital Hub (E-Commerce and Digital) @ (October 2022 - Present)
Ecommerce Director, VF ROA @ (October 2021 - January 2023)
Ecommerce Director, Vans APAC @ (September 2019 - September 2021)
Online Director, APAC @ (July 2018 - September 2019)
Senior Online Manager, APAC @ (July 2014 - June 2018)
Online Manager, APAC @ (July 2012 - June 2014)
Asst Online Manager, APAC @ (April 2011 - June 2012)
Online Marketing Manager @ (January 2011 - March 2011)
Asst Online Marketing Manager @ (March 2010 - January 2011)
Account Manager @ (May 2009 - January 2010)
Senior Account Executive @ (January 2008 - April 2009)
Account Executive @ (January 2007 - December 2007)
Helen Education
City University of Hong Kong
Master of Arts in Communication and New Media
2008-2010
UNSW
Bachelor of Digital Media (Digital Communication and Media/Multimedia)
2004-2006
Helen Skills
Email Marketing
Online Advertising
Mobile Marketing
E Commerce
Social Media
Marketing
Web Analytics
Marketing Strategy
International Marketing
Digital Marketing
Online Marketing
Digital Strategy
CRM
SEM
PPC
Helen Summary
Helen, based in Singapore, is currently a Regional Director, APAC Omnichannel Experience and Digital Innovation at VF Corporation. Helen brings experience from previous roles at VF Corporation and The Estée Lauder Companies Inc.. Helen holds a 2008 - 2010 Master of Arts in Communication and New Media @ City University of Hong Kong. With a robust skill set that includes Email Marketing, Online Advertising, Mobile Marketing, E Commerce, Social Media and more. Helen has 2 emails on RocketReach.
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