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Helen Location
Singapore
Helen Work
2023 -now Regional Director, APAC Omnichannel Experience and Digital Innovation @
2022 -now Regional Director, ROA Digital Hub (E-Commerce and Digital) @
2021 -2023 Ecommerce Director, VF ROA @
2019 -2021 Ecommerce Director, Vans APAC @
2018 -2019 Online Director, APAC @
2014 -2018 Senior Online Manager, APAC @
2012 -2014 Online Manager, APAC @
2011 -2012 Asst Online Manager, APAC @
2011 -2011 Online Marketing Manager @
2010 -2011 Asst Online Marketing Manager @
2009 -2010 Account Manager @
2008 -2009 Senior Account Executive @
2007 -2007 Account Executive @
Helen Education
City University of Hong Kong
Master of Arts in Communication and New Media
2008-2010
University of New South Wales
Bachelor of Digital Media (Digital Communication and Media/Multimedia)
2004-2006
Helen Skills
Email Marketing
Online Advertising
Mobile Marketing
E Commerce
Social Media
Marketing
Web Analytics
Marketing Strategy
International Marketing
Digital Marketing
Online Marketing
Digital Strategy
CRM
SEM
PPC
Helen Summary
Helen, based in Singapore, is currently a Regional Director, APAC Omnichannel Experience and Digital Innovation at VF Corporation. Helen brings experience from previous roles at VF Corporation and The Estée Lauder Companies Inc.. Helen holds a 2008 - 2010 Master of Arts in Communication and New Media @ City University of Hong Kong. With a robust skill set that includes Email Marketing, Online Advertising, Mobile Marketing, E Commerce, Social Media and more. Helen has 2 emails on RocketReach.
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