Heidi Snyder, based in Pittsburgh, PA, US, is currently a Business System Analyst: Content Strategy at Highmark Health, bringing experience from previous roles at RadGov Inc., Pomeroy, BNY Mellon and PNC. Heidi Snyder holds a 2020 - 2020 Mini MBA in Digital Marketing @ Rutgers Business School. With a robust skill set that includes Search Engine Optimization, Pay per Click Advertising, SEO copywriting, SEO/SEM, Internet Marketing and more, Heidi Snyder contributes valuable insights to the industry.