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Heidi Chen Location
New York, NY, US
Heidi Chen Work
Vice President Marketing @ (January 2023 - Present)
Director of Marketing @ (May 2022 - December 2022)
Brand Director - Hennessy X.O, Moet Hennessy USA @ (January 2022 - April 2022)
Co-Founder and Co-lead, Moet Hennessy Asian Pacific CommUNITY ERG @ (June 2020 - April 2022)
Director of Global Marketing - Brand Activation Belvedere Super Premium Vodka @ (January 2019 - December 2021)
Global Senior Brand Manager - Retail Off Premise and Product Innovations Belvedere @ (September 2013 - December 2018)
Marketing Manager Single Malt Whisky Portfolio @ (January 2013 - September 2013)
Senior Brand Manager Single Malt Whisky Portfolio @ (January 2008 - December 2012)
Brand Manager Champagne and Wine Portfolio @ (September 2003 - December 2007)
Sales Executive Hotel and Key On-trade @ (May 2001 - September 2003)
Heidi Chen Education
Cornell University
Bachelor's degree (Business- Hotel Administration & Management)
Heidi Chen Skills
Brand Management
Marketing Strategy
Alcoholic Beverages
Advertising
Budget Process
Brand Development
Business Strategy
Visual Merchandising
Marketing Management
Product Marketing
Product Launch
Event Planning
Project Coordination
Sustainable Design
Packaging
Strategic Marketing
Project Management
Product Innovation
Content Management
Teamwork
Management
Team Leadership
Team-oriented
Communication
Dependable Team Player
Diversity Champion
Luxury Brand Marketing
Marketing Communications
Wine & Spirits Industry
Channel Strategy
Sales Promotion
Brand Implementation
Delegate Management
POP design
Proactive Monitoring
Cross-functional Coordination
Point of Purchase
Product Forecasting
Trade Promotion Management
Above the Line
Below the Line Advertising
Account Marketing
Sustainable Packaging
360 Campaigns
Global Strategy
Bilingual Communications
Cultural Sensitivity
Creative Strategy
VAP design
Brand Strategy
Heidi Chen Summary
Heidi Chen, based in New York, NY, US, is currently a Vice President Marketing at Branca USA. Heidi Chen brings experience from previous roles at Sool and LVMH. Heidi Chen holds a Bachelor's degree in Business- Hotel Administration & Management @ Cornell University. With a robust skill set that includes Brand Management, Marketing Strategy, Alcoholic Beverages, Advertising, Budget Process and more. Heidi Chen has 3 emails and 2 mobile phone numbers on RocketReach.
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