2022 -2024 Director of Brand Management for The Ritz-Carlton @
2021 -2022 Brand and Product Marketing Leader + Program Manager for Marketing and Advertising @
2020 -2021 Team Lead, Brand and Product Marketing @
2016 -2021 Adjunct Professor @ George Washington University School of Business
2014 -2020 Brand, Marketing and Communications Executive @
2012 -2014 Director, Account Management @
2010 -2012 Director, Product Marketing for Digital Solutions and Client Services @
2005 -2010 Director, Client Services @
2003 -2005 Director of Client Services @
Heather Jacobs Education
The Johns Hopkins University - Carey Business School
Masters of Science (Marketing)
2001-2006
University of Mary Washington
BA (American Studies)
1991-1995
University of Mary Washington
Bachelors of Arts (American/United States Studies/Civilization)
Heather Jacobs Skills
Online Marketing
Marketing Strategy
Brand Loyalty
Marketing
Email Marketing
Account Management
Strategic Planning
Digital Marketing
Online Advertising
Direct Marketing
Integrated Marketing
Interactive Marketing
CRM
Strategy
Product Development
Business Strategy
Marketing Communications
Brand Development
Product Marketing
Digital Media
Brand Management
Direct Mail
Campaign Management
Marketing Management
Database Marketing
Market Planning
Key Account Management
Social Media Marketing
Social Media
Advertising
Digital Strategy
Interactive Advertising
Client Services
Strategic Partnerships
Management
Cross-functional Team Leadership
Leadership
Team Leadership
Team Management
Loyalty Programs
Advertising Agency
Creative Services
Travel Marketing
Customer Loyalty Management
Creative Direction
Website Development
New Business Development
Promotions
Customer Loyalty
Customer Relationship Management Crm
Operations
Cross Functional Team Leadership
C++
Customer Relationship Management
Heather Jacobs Summary
Heather Jacobs, based in Richmond, VA, US, is currently a Principal at Mercatus Consulting. Heather Jacobs brings experience from previous roles at Delaware North, Marriott International and Navy Federal Credit Union. Heather Jacobs holds a 2001 - 2006 Masters of Science in Marketing @ The Johns Hopkins University - Carey Business School. With a robust skill set that includes Online Marketing, Marketing Strategy, Brand Loyalty, Marketing, Email Marketing and more. Heather Jacobs has 2 emails and 3 mobile phone numbers on RocketReach.
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