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Heather Cobb Location
London, England, GB
Heather Cobb Work
2025 -now SVP Member Engagement and Country Managing Director for the UK @
2022 -now SVP - Member Engagement @
2021 -2022 VP- Member Engagement @
2020 -2021 Interim - Referred Marketing and Product @
2017 -2020 VP - Product and Innovation: Consumer and Small Business @
2015 -2017 VP - Core Consumer Products for Europe @
2011 -2015 Vice President, Marketing - Global Network and International Card Services (GNICS) @
2011 -2011 Marketing Director - Global Network Services @
2010 -2011 Secure Livelihoods Volunteer (6 month Sabbatical from American Express) @
2008 -2010 Marketing Director - Airline Partnerships @
2006 -2008 Marketing Director - Membership Rewards @
2003 -2006 Senior Manager - Rewards @
Heather Cobb Education
Schulich School of Business - York University
Master of Business Administration (Marketing, International Business, French)
Birkbeck, University of London
Masters (Economics, International Development)
Queen's University
Bachelors (Geography)
Heather Cobb Skills
Marketing
Customer Engagement
Strategy
B2B Marketing
Portfolio Management
Market Planning
Banking
Customer Retention
Product Marketing
Customer Experience
Customer Relationship Management (CRM)
Customer Acquisition
Product Management
Business Development
Marketing Strategy
Customer Loyalty
Financial Services
Hiring
Digital Marketing
Leadership
Heather Cobb Summary
Heather Cobb, based in London, England, GB, is currently a SVP Member Engagement and Country Managing Director for the UK at Tide. Heather Cobb brings experience from previous roles at Tide, HomeEquity Bank and Mastercard. Heather Cobb holds a Master of Business Administration in Marketing, International Business, French @ Schulich School of Business - York University. With a robust skill set that includes Marketing, Customer Engagement, Strategy, B2B Marketing, Portfolio Management and more. Heather Cobb has 2 emails on RocketReach.
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