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Heather Cobb Location
London, England, GB
Heather Cobb Work
SVP Member Engagement and Country Managing Director for the UK @ (September 2025 - Present)
SVP - Member Engagement @ (July 2022 - Present)
VP- Member Engagement @ (April 2021 - July 2022)
Interim - Referred Marketing and Product @ (November 2020 - March 2021)
VP - Product and Innovation: Consumer and Small Business @ (January 2017 - January 2020)
VP - Core Consumer Products for Europe @ (January 2015 - January 2017)
Vice President, Marketing - Global Network and International Card Services (GNICS) @ (December 2011 - August 2015)
Marketing Director - Global Network Services @ (April 2011 - December 2011)
Secure Livelihoods Volunteer (6 month Sabbatical from American Express) @ (September 2010 - March 2011)
Marketing Director - Airline Partnerships @ (February 2008 - September 2010)
Marketing Director - Membership Rewards @ (May 2006 - February 2008)
Senior Manager - Rewards @ (July 2003 - April 2006)
Heather Cobb Education
Schulich School of Business - York University
Master of Business Administration (Marketing, International Business, French)
Birkbeck, University of London
Masters (Economics, International Development)
Queen's University
Bachelors (Geography)
Heather Cobb Skills
Marketing
Customer Engagement
Strategy
B2B Marketing
Portfolio Management
Market Planning
Banking
Customer Retention
Product Marketing
Customer Experience
Customer Relationship Management (CRM)
Customer Acquisition
Product Management
Business Development
Marketing Strategy
Customer Loyalty
Financial Services
Hiring
Digital Marketing
Leadership
Heather Cobb Summary
Heather Cobb, based in London, England, GB, is currently a SVP Member Engagement and Country Managing Director for the UK at Tide. Heather Cobb brings experience from previous roles at Tide, HomeEquity Bank and Mastercard. Heather Cobb holds a Master of Business Administration in Marketing, International Business, French @ Schulich School of Business - York University. With a robust skill set that includes Marketing, Customer Engagement, Strategy, B2B Marketing, Portfolio Management and more. Heather Cobb has 2 emails on RocketReach.
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