Heather Bertha Email & Phone Number
Marketing Director @ IBSA Pharma Inc.
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Heather Bertha Location
- New York, NY, US
Heather Bertha Work
- 2024 -now Marketing Director @
- 2024 -2024 Lead, Digital Strategy NA @
- 2019 -2023 Digital Marketing Strategy, NA - Demand and Lead Generation, Content Marketing, Campaign Strategy @
- 2018 -2021 Adjunct Faculty - Business and CIS @
- 2014 -2018 Vice President - Strategy, Business Development Director, Market Analytics SME, Team Manager @
- 2012 -2014 Visionary, Business Development, Marketing Strategy Director @ ThinkPoint Marketing LLC
- 2010 -2012 Director US Marketing, Lead Strategy, KOL Advocacy, Medical Affairs Liaison, Collaborative Team Mgr @
- 2008 -2010 Product Director, Ophthalmology, Engagement Manager, PR Messaging and SEO Director @ Aton Pharma, Inc.
- 2005 -2008 Associate Director, Infectious Diease and Oncology Marketing @
Heather Bertha Education
- Penn State University
- Saint Joseph's University - Erivan K. Haub School of Business
Master of Business Administration (MBA)
- Saint Joseph's University - Erivan K. Haub School of Business
Master of Business Administration - MBA
Heather Bertha Skills
- Stakeholder Engagement
- Digital Strategy
- Marketing Campaign Management
- KOL Management
- Brand Marketing
- Performance Dashboards
- Account Based Marketing
- Multichannel Marketing
- Marketing Analytics
- Content Marketing
- Demand/Lead Generation
- Performance Management
- Digital Marketing
- Change Management
- Social Media Marketing
- Marketing Strategy
- Marketing Communications
- Product Marketing
- Product Launch
- Commercialization
- Start-ups
- Brand Management
- Pharmaceutical Industry
- Healthcare
- Market Research
- Medical Devices
- Market Access
- Managed Care
- Sales Effectiveness
- Brand Development
- Multi-channel Marketing
- Strategic Planning
- Financial Analysis
- Analytics
- Competitive Analysis
- Business Development
- Integrated Marketing
- Product Management
- Customer Insight
- Market Analysis
- Brand Strategy
- Project Management
- B2B Marketing
- Cross-functional Team Leadership
- Leadership
- Management
- Entrepreneurial Organizations
- KOL Identification
- KOL development
- Customer Relationship Management (CRM)
- Customer Experience
- Customer Engagement
- Oncology
- Biotechnology
- Dermatology
- Cardiology
- Clinical Development
- Diabetes
- Neurology
- Global Marketing
- Urology
- Business Strategy
- Finance
- Entrepreneurial
- Cross Functional Team
- Start Ups
- Tableau
- Strategy
- Marketing
- Cross Functional Team Leadership
- Multi Channel Marketing
- Social Media
Heather Bertha Summary
- Heather Bertha, based in New York, NY, US, is currently a Marketing Director at IBSA USA. Heather Bertha brings experience from previous roles at Amylyx Pharmaceuticals, QuidelOrtho, Caldwell University and Measurement Mojo. Heather Bertha holds a Penn State University. With a robust skill set that includes Stakeholder Engagement, Digital Strategy, Marketing Campaign Management, KOL Management, Brand Marketing and more. Heather Bertha has 2 emails and 3 mobile phone numbers on RocketReach.
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Heather Bertha
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