Heaplight Information

Heaplight – performance-driven mobile user acquisition partner for ambitious apps. Heaplight is a boutique performance marketing agency focused on growing mobile apps through data-driven user acquisition. We help fintech, delivery, streaming, e-commerce and utility apps turn marketing budgets into predictable, scalable results – installs, first purchases and long-term loyal users. Working closely with marketing and growth teams across LATAM, EMEA and beyond, we design and run performance campaigns with a clear focus on KPIs: CPI, CPA, ROAS, conversion rate and retention. Every channel, placement and creative is measured, tested and optimized – no “vanity metrics”, only numbers that move your business forward. We integrate with leading MMPs (AppsFlyer, Adjust and others), use advanced anti-fraud tools and build transparent reporting so clients always see exactly where every install and every dollar comes from. Our agile structure allows us to react fast, test new hypotheses daily and scale what works without losing control over quality. Whether you are launching a new app, entering a new market or looking to improve the efficiency of your current user acquisition, Heaplight becomes an extension of your in-house team – strategic, honest and obsessed with performance. What we do: Mobile user acquisition & performance campaigns Media buying across global and local traffic sources Creative strategy and A/B testing Funnel and KPI analysis (CPI, CPA, ROAS, LTV, retention) Campaign setup and tracking via AppsFlyer, Adjust & other MMPs Market entry and growth strategy for LATAM and other emerging markets