Healthcare Brands International Limited Information

Healthcare Brands International (HBI) is a new company, established in the UK in October 2006, and participating primarily in the growing market of OTC Medicines. We are committed to acquiring, developing and investing in differentiated healthcare products. In short we will translate innovative science into meaningful consumer brands. Funded with over £85 million of venture capital from leading international venture capital investors, we are a team of experienced OTC blue chip business professionals with an unrivalled network of partners and contacts around the world (with particular strength in Europe). We bring core skills in consumer marketing and brand development and combine with partners providing in-market operational and regulatory expertise. We will focus on innovative products with meaningful and substantiated differentiation that meet a relevant and yet unmet or only partially met consumer need and thereby help grow the overall self-medication market.