Headwater Technology Stack

AB Tasty is a SaaS solution that helps data-driven marketers to ease the process of A/B testing. Designed for e-commerce websites as well as media publishers and lead generation players, AB Tasty helps them to increase their sales and conversion rates through A/B testing. Their solution is innovative in simplifying to a maximum the implementation of all kind of tests (A/B tests, multivariate tests, split tests, funnel or multi-pages tests), making them accessible to all marketers, whatever their technical knowledge. Now autonomous and agile, they can quickly reiterate their tests to validate their optimization ideas and adopt a continuous improvement approach, based on figures statistically validated rather than hunches.

Facebook is a social networking site that makes it easy for people to connect and share with family and friends online.

Facebook pixel is a snippet of JavaScript code that allows customers to track visitor activity on their website.

Google Maps is a web-based service that enables users to find local businesses, view maps, get driving directions, and more.

HubSpot offers a full platform of marketing, sales, customer service, and CRM software.

HubSpot's marketing software is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place.