Bauer Hockey is the world's leading designer, developer, manufacturer and marketer of ice hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop the most innovative products in the industry.
Powering the Next Era of Performance
TRUE Sports ULC is a performance-driven sports company dedicated to designing, engineering, and manufacturing premium equipment that empowers athletes to play at their best.
Now under the ownership of Graeme Roustan, TRUE Sports ULC marks the beginning of a bold new chapter — one defined by innovation, integrity, and a relentless commitment to excellence across all levels of sport.
From the elite professionals who trust our gear on the world’s biggest stages to the next generation of athletes chasing their dreams, TRUE Sports ULC continues to push boundaries through advanced technology, precision engineering, and athlete-led design.
With TRUE Hockey as our flagship brand founded in 2013, we are building on a legacy of innovation to shape the future of performance.
Since we opened the doors 33 years ago, we’ve been dedicated to providing our customers with the best possible service and advice to help them perform at their best.
What began as a local mom-and-pop store located in Surrey, British Columbia has become an international hockey superstore. And while we’ve grown over the years, we’ll always remain true to our roots as a hockey pro shop.
Our team of knowledgeable and dedicated staff will help you get the proper fit from head to toe. Whether you’re new to the game or a seasoned vet, we’re here to help you with your journey.
Our online store, thehockeyshop.com, has been in operation since 1996 and proudly supplies hockey equipment to every continent on the planet. We shop the world to provide our customers with the finest selection of gear available. No stone is left unturned as our equipment experts’ look for the best value and fit for each model and piece of gear we purchase. Only the best end up on our shelves.
The Hockey Shop is a member of Source for Sports, the largest independent sporting goods buying group in the world. This gives us access to immense buying power and exclusive products made just to our specifications. If hockey is your passion, this is the place for you.