hartnett.plus Information

IMC + SUSTAINABILITY = EFFECTIVENESS Executives once said, "I know half of my advertising budget is wasted - I just don't know which half!" Digital analytics are enabling educated executives to successfully measure both the efficiency and effectiveness of their marcom investments. A big plus comes with taking advantage of new trends in sustainability. Here's how the Five Steps of IMC integrate with Sustainable Brand Marcom: IMC STEP ONE: Identifying customers and prospects according to behavior, including sustainable purchasing decisions. IMC STEP TWO: Determining the financial (cash flows) value of customers and customer groups, including the intrinsic values of customer satisfaction and environmental motivation. IMC STEP THREE: Planning marcom delivery and creative content using smart customer insights. Marketing sustainability using implied guilt does not effectively motivate human beings. We can show you a better way. IMC STEP FOUR: Estimating short-term Return On Customer Investment (ROCI). Ask about our case studies demonstrating success. IMC STEP FIVE: Postprogram analysis and long-term customer lIfetime value. This is where the persuasive use of sustainability principles yields increased brand value over time. hartnett.plus helps you bring a fresh, new position to the marketplace, based on the proven principles of ESG (Environmental, Social and Governance). Eighty percent (80%) of studies show that operational performance, cash flows, and stock price growth are all positively influenced by good sustainability practices. Let us show you how to develop, implement, and market that competitive advantage. Thank you, hartnett.plus