Harlan Brown & Company / BRiC Study Information

We are a seasoned consulting firm with expertise in gathering unbiased insight and opinions from managers and market/subject experts to help you improve your market position. Our specialized in-depth interviewing method has been evolving for over 35 years. It allows us to gather, organize, and present you with actionable results. Every project has unique objectives, but common benefits include: • Determining competitive advantages and how to leverage them. • Identifying relative shortcomings and “what to do” about them. • Anticipating future disruptions or opportunities. Typical Applications: • "Voice of the Customer" (VOC) feedback: What drives your customers’ and prospects’ purchase decisions? How you are performing? What needs improvement or deserves attention? • "Voice of the Supplier" feedback: Are you a “favorite customer” or seen as difficult? How can you become a more valued account to your supply chain? Is there something that could increase your negotiating strength? • Business Development: What new or adjacent markets should you pursue? Would an acquisition make sense? How compatible are the channel strategies? We have completed hundreds of projects across dozens of industries, but we are fast learners who can apply our process to just about any market. Let’s see if we can help you (click below or paste this link to your browser): http://bricstudy.com/contact-us/