Hardwood and Hollywood (The H&H Group) Information

Hardwood & Hollywood is a digital media outlet specializing in sports, lifestyle and entertainment, and pop culture themes, but with a very specific focus on the NBA and Hollywood cultural happenings that are aligned alongside the league, the game, companies, and its many players and personalities. Originally founded under the moniker Baller Mind Frame, H&H is a product of group expert media veterans that have sought for a more specific editorial voice in sports and entertainment news and coverage. H&H is a vetted media outlet by the NBA, MLB, and NFL, and has shown up around the league in arenas and stadiums for the NBA's Dallas Mavericks, Miami Heat, Orlando Magic, Sacramento Kings, and the MLB's Texas Rangers, while also having a presence with the NFL at miscellaneous training camps and special corporate events, such as with Microsoft. Established in 2012 by media veteran Dennis Velasco and later brought under the umbrella of The Lou York Company (a partnership formed alongside H&H chief editor and showrunner Frankie Lloyd), H&H is a major publishing partner with Complex Networks and has worked with the now Verizon-owned outlet in marketing and advertising endeavors with Mountain Dew, Nike, and others. H&H is also able to count among its alumni writers from across the Atlantic, from England to Germany, and has conducted business and editorialized content extending from companies based in those locations, with sportswear and lifestyle fashion brands like adidas, Under Armour, and HYPE. The principal H&H staff and Lou York executive partners are as follows: ● Frankie Lloyd / Editor-in-Chief ● Holden Velasco / Managing Editor ● Dennis Velasco / Founder and Publisher