Hammé Competitors

Stronger Together – Growing with Our People & Customers. At SAPPHIRE, our people and customers are at the heart of everything we do. Driven by passion and innovation, our empowered teams collaborate to create exceptional experiences for our customers. With 50+ stores across Pakistan and a growing international presence, we are shaping the future of fashion through creativity and inclusivity. Every milestone we achieve is a testament to the dedication of our people—because growth isn’t just an achievement; it’s a journey we take together.

Nishat Linen is a subsidiary of Nishat Group and a retail clothing and fashion accessories fraction of Nishat Mills. The brand was originally founded back in 1990 and now considered one of the largest textiles and home fashion retail store chains in Pakistan.

On the retail front, Ideas by Gul Ahmed offers fabrics and made-ups, ranging from home accessories to clothing. It not only provides fashion at great value, but also caters to various customer needs by offering a diverse product mix. This leads to a complete and enjoyable retail experience. As a result of this, the chain has expanded to 40 stores across Pakistan since its inception in 2003. The principal business activity of the Company is manufacture and sale of textile products.