Company profile
Semir Corp. was founded on December 18, 1996 in China. Zhejiang Semir Garment Co., Ltd. (Abbreviation: Semir Garment; Stock code: 002563) is one of the leading listed companies in Chinese garment industry. The company has gained a sustainable and steady growth in the recent years. In 2018, the company has achieved revenue of approximately 2.307 billion dollars (increase of 30.71% in comparison to 2017) and profit of 300 million dollars (increase of 37.65% in comparison to 2017).
Multi-brand strategy
Semir Corp. is committed to building up a global multi-brand fashion group. The company comprises of two brand clusters: adults’ wear brands, kids wear brands:
Adults’ wear brands: SEMIR, GSON, Marc O’Polo, Jason Wu, it MICHAA, LEWITT, Glemall
Kids wear brands: Balabala, MarColor, COCOTREE, The Children’s Place, French KIDILIZ Group (including catimini, absorba, KENZO kids, Paul Smith Junior and other 15 kids wear brands), mini Balabala
Among all the brands, brand SEMIR is one of the leading brands in adult casual wear in China. At the same time, Balabala holds the largest market share in China's children's wear market.
Vision
Semir Corp. aims to be one of the world’s leading fashion platforms. The company takes “When small rivers have water, the big ones are filled” as the company's management philosophy. We value the harmonious development between the enterprise and employees as well as that between the enterprise and society. We always look for talents with diverse personalities to join us!
Our primary aim is to actualize the potential of a project in hand, merging innovative design with functionality, ensuring the best quality and craftsmanship. Within our talented design team, understanding the needs, taste, and requirements of our potential clients is essential in creating their perfect property whether for personal use or investment. Coordinating a project from start to finish ensures quality, precision, and transparency in all work for the duration of the project and relieves clients of any unnecessary worry. Our pledge is to establish lasting relationships with our customers by exceeding their expectations and gaining their trust through exceptional performance by every member of our internationally educated team made up of graphic designers, architects, interior designers, and project managers. Our continued effort to meet the markets need remain our daily motto. An introductory analysis and consultation is the first step for The Afarinesh Group design team to create a profile for the project in mind and understand exactly what the project requires and needs for the most ideal space, function, layout and feel. Following an initial site visit to assess the land, our team of designers will collect all the necessary demands and aspirations, and with this in hand, develop a concept. A full survey of the site is carried out and assessing the overall potential of the site with considering other influential factors such as planning restrictions, cost and time constraints, and any structural issues which we may face in terms of the sites geographical position. Once the brief has been established, we carry out a feasibility study of the project as a whole, this involves undertaking an analysis of the local market, compiling cost and fee estimates and preparing a project appraisal. We are able to see the typical constraints of a site and tailor the structure of the project in the most appropriate way to achieve the best result in fulfilling our needs for our potential future clients and investors. ...