With over 57 stores across the UK, Sofology’s mission is to help customers feel at home on a sofa they love.
At Sofology we have 3 main values to ensure the perfect customer and team experience:
Bold by Design - We're a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more.
Roll out the Red Carpet - Roll out the red carpet: From browsing to buying and beyond, we always ensure a Very Important Customer experience - no ifs, no buts
A Seat for Everyone - Be yourself and feel at home. We know that different backgrounds and experiences make us stronger.
Fitting snuggly into these values is our culture – clear and transparent pricing, no hard selling and zero commission – this unique style sets us above our competition and creates a fun, comfortable atmosphere for everyone.
We truly love what we do, we wouldn’t do it otherwise! Our work hard, play hard philosophy keeps our Sofologists busy, happy and fulfilled.
It’s no secret that the best thing about this business is our people. We know that a sofa is one of the most meaningful things that someone can buy, so as well as striving for our customers to feel at home on a sofa they love, we also want our Sofologists to feel at home in a job they love too. We strive to offer nothing short of an unrivalled experience for our incredible team.
Hi there, we’re Article. 👋
Since 2013, we’ve been redefining the furniture industry one sofa at a time.
Where we’re based:
HQ: Vancouver, BC
Asia HQ: Ho Chi Minh City, Vietnam
Fulfillment centres: Calgary, Jacksonville, Richmond, & Patterson
Retail Stores: Vancouver (open), San Francisco, Bellevue & Toronto (opening soon), with more locations opening in 2027.
We work through The Article Way and The Article How.
The Article Way is focused on being relentlessly better.
1: Customer Obsession
2: Question Assumptions, Dive Deep
3: Ownership Mindset
4: Win Together
The Article How is how we create high-performance teamwork.
1: Accountability and Authority must match
2: Business within a Business
3: Products & Services, not tasks
4: Practical Specialization (not generalization)
5: Investment-based budgeting
We take this work seriously, but not ourselves.
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