HalfCute Competitors

FirstCry is India’s leading e-commerce company in the kids and babies shopping sector, established in 2010 by Supam Maheshwari and Amitava Saha, headquartered in Pune. With more than 25 million customers in the domestic and international markets and 6000+ employees, we believe that the first cry of a baby is the most special moment for a mom and dad! Our mission is to make this, and all other moments of parenthood, filled with joy and happiness. We are committed to making the parenting experience beautiful, from safe shopping to supporting parents in Parenting, child’s education, making learning fun for kids through our Edutainment solutions. As an organization, we have transformed constantly to the ever-changing, fast-paced industry and we have people who are very well adept at this pace. Our culture throbs with a passion to constantly innovate and be at the forefront which is nurtured by motivated individuals and teams who take ownership of any challenge they take up and are self-driven. As an organization, we are trendsetters and are always on the lookout for curious, self-driven individuals who love challenges.’ Get in touch with us at hr@firstcry.com for career opportunities.

We are parents just like you. Our journey began when we, Ghazal and Varun, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When the morning sickness became a routine, we were shocked to find that there were no safer alternatives to pills and ended up having to struggle a lot. After 9 rigorous months, we were finally blessed with our tiny little bundle of joy and just like you and every other parent in the world; we too wanted the best for our cute bambino. So we wore our spyglasses & did all the possible research available. Whoa, we were shocked to see how most baby products, be it lotion or shampoo contained toxins which have proven to be harmful to the little ones. We were worried sick and it wasn’t just our baby we were worried about but also for all the little ones we knew in our friend circle. That’s when we decided to do something about it & create products which were completely safe & certified toxin free. A brand, by a parent, for the parent. A brand which develops products from world-class research and attempts to solve every little problem that we as parents face. With the aim of making products which are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra-awesome, Mamaearth was born.

ShopClues is India's first and the largest managed marketplace, cloaking more than 100 million monthly visitors on its website. Founded in July 2011 in Silicon Valley , with 5cr listed products and over 500000 + merchants, ShopClues aims to provide the best online shopping experience to its customers - starting from the great selection, low price, ease of use, fast delivery, and ending with the best customer service you have ever experienced. ShopClues ships in over 30k pincodes across India and has thousands of online stores. The company is run by energetic team of over 1350 + people and is funded by leading institutional investors, is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.