Hale Information

Men's personal care is one of the only consumer industries still in its infancy. Maturing it takes two things: a standard that shows emerging brands what quality competition looks like, and a shopping experience crafted around the consumer instead of the shelf. Hale is building both. For consumers, Hale is the trusted home for grooming, skincare, hair, fragrance, and wellness. Our assessment learns who you are, what you need, and builds your routine from the best products across 60+ independent brands — with a medical advisory board of practicing physicians behind the recommendations. For brands, the Hale League gives emerging companies the infrastructure this industry never had — vetted partners across formulation, manufacturing, compliance, testing, and fulfillment, all under one quality standard. When it's easier to build a great product, the whole category gets better. Founded in Chicago. Venture-backed, including the founder of Bonobos and Red Swan Ventures.